Know Your Market to Grow Your Market
Attracting patient referrals is more critical than ever for imaging providers who are strategically planning to grow their patient volumes. The goal of maintaining or increasing market share, however, is complicated by competition and new technologies that enter the market, each of which strive to catch the attention of referring physicians through numerous market strategies.
In these Imaging Insider videos Hitachi users share their insights on how Hitachi’s MRI technologies have helped them increase market share, grow their patient volumes, and increase patient satisfaction.
Brian Wetzel
Director of Diagnostic Imaging Our Lady of Lourdes Hospital
Binghamton, NY
“The design allows for a family member, and we’ve actually done that…we’ve actually had a mother lay in the magnet with her 4 year old son.”
Donna Wade
MRI Coordinator St. Joseph Mercy Health Systems
Ann Arbor, MI
“In this depressed economy, with decreased insurance reimbursement, the Oasis remains our busiest scanner and we are really pleased with our decision.”
Ronald Bernardi
Director of Imaging Services York Hospital
York, PA
“Our volume has gone up… and we’ve done a better job of meeting the needs of our community.”
